Many times and again, business owners tend to focus on “shotgun” social media posting to all platforms available to potential customers. While this is a good tactic to reach as many audiences as possible, what many don’t realize is that this type of posting will not only cost you valuable time, but lose potential customers. So which social media platforms should you use? That depends on what type of content you are making, your goals, and where can you make the biggest impact.
Social Media Success is a lot like cooking a recipe. The content you post is your ingredients and your social media tools are your pots and pans. In the end, it is up to the skilled chef to create an amazing dish that will have your critics raving.
Take restaurants for an example. If you own a restaurant, the top social media platforms you should be focusing on is Facebook, Instagram and Twitter. Maybe you can make a few posts for Pintrest to share great recipes. Unfortunately, Pintrest is flooded with a lot of DIY enthusiasts and won’t be a great venue to use to get customers in the door.
However, if you run a recipe blog then Pintrest is the king to rule your social media kingdom. This way, you can drive tons of traffic of home cooks to your website. Then you can boost your audience even more by recording a cooking session, posting it on YouTube with links to your Pintrest and website for easy access to the original recipe.
The truth is, different types of people are on different types of social media platforms. And it is up to you to decide who is worth being your audience. Who is your potential customer? What social media platforms are they on? What do they like? What do they need from you? All these questions will narrow down your focus and have a greater influence on your audiences. The best way to find this out is to take a look at your current customers or followers.
If you are struggling with Social Media for your business, it might be time to hire a personal chef. You are great at what you do for your customers, but the key to success on social media is to hire a professional to handle it for you. That way, you can focus on the most important aspects to run your business full time.